Mini Cakes                                               
-Cupcake Bakery-
Mini Cakes is a simple design, yet it stands out. The eye-catching details became the focus. I wanted to create a cute anime design that captured the fun environment, and made visitors of all ages feel welcome and excited to try the product. 

Be-YOU-tiful
-Teen Mentor Program-
Be-You-tiful mentors teenage girls and they wanted a new logo that was uplifting. Several designs were presented by the team and the logo design that I created was selected. It was important to deliver the client’s vision, making this a rewarding project. Keeping teens in mind, the journal was selected as a product that could be used in the mentoring program. The phone wallet was chosen because most teens have a phone with them at all times, and stickers were selected, as they are a popular branding tool used on notebooks, electronics, water bottles, and other daily-use items.

Advertising and Graphic Design Portfolio

Shaping My Future 
-Young Adult Novel-
Shaping My Future features Zoe, a college freshman trying to fit in, yet not lose herself along the way. I wanted to create a character that teens would love, and make sure that she came across as being kind, unique, and a little bit sassy. The book jacket was the main focus, and then the bookmark and T-shirt were added to enhance the book-signing experience, as well as gift-giving.

Think Pink Hard Seltzer                                 -Featuring: Case Study-
-Beverage Company-
The Think Pink campaign started with a drawing and grew from there. A beverage label was the assignment and the drawing worked well as a fun logo. Flavors were added and names were tested before settling on Think Pink. The beverage can was the main design and the poster was intended for brand recognition to be hung up in grocery and convenience stores. The tumbler cup was added to further brand recognition at summer get-togethers and promotional events. 

FRANTZ
-Online Merchant-
FRANTZ is an e-merchant who wanted a logo that represented the complete customer service experience within the company. I connected the A and Z with arrows to emphasize the full-circle, smooth shopping experience that customers look for with online transactions. The polo shirt is intended for employees, while the shipping box and “thank you” coupon are important elements of brand recognition and repeat customer transactions. 

Old North State BBQ
-BBQ Restaurant-
Old North State BBQ was looking for a creative logo. It was important to let non-local customers know that North Carolina is also known as Old North State by incorporating NC into the design, while the flame represents the smokiness of the BBQ. The to-go bag and wooden souvenir coaster offer a rugged appearance, and the QR code menu introduced technology for a fun twist.